Success Guaranteed Social Media Marketing and Advertising Experts- Captain Hooks Boats Advertising
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Social Media has now made a huge turn on the usual way of marketing services and products. More and more businesses have turned to social media to expand its reach and be much closer to potential consumers. With social media, marketing and advertising businesses has never been so easy and efficient


Social Media Marketing- How it Improves Marketing

With the wide use of the new technology and the Internet, communication within people from all around the globe has improved manifold. In fact the use of internet is now being considered as a more effective means of communication than any other tools. Communication via the internet is fast, easy, convenient and accessible to anyone given the technology to use it. It connects more people more efficiently than any other forms of communication.

Social Media Marketing Monitor Shows Information Support And Communication

Given the advent of the Internet, more and more people are now looking in social media platforms wherein people from around the world are able to gather, communicate, share information and connect across distance. And with this popularity, it has paved the way of making another huge avenue for trade for different products and services in the business world. Unbelievably, with social media, almost anything can now be traded with its help. Apart from selling, social media is also being used by the companies to look for new employees or recruits. They can just look to Social Media to get information or to do background check for the prospect employees.


The business community is now looking to social media for the expansion of their reach as more and more people are now part of it. And as more and more people are now engaged in social media, a lot of social media platforms are now available for digital social interaction for which some of the most popular are Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, LinkedIn, ReddIt and many more. There are even some SM sites that are even specialized for specific functions.


Social Media Marketing uses a 2 way communication to improve the effectiveness of marketing via the web. Since marketing via the internet does not necessarily have to be dealt with direct human interaction and products are bought prior to actually having a handle of what you bought, trust between the buyer and the seller is what plays a big aspect in every business transaction.


For your marketing to be successful, there is now a need for businesses to establish themselves in social media because it is now where the people are. These social media platforms serve as brand players in marketing any businesses so for any marketing to be successful, exposure to social media is a must. In social media, your ability to be liked is essential to be trusted.

What Sets Social Media Marketing Apart from Ordinary Marketing

Social media has now become a revolutionary part of every average people’s everyday life. Surprisingly, the impact of social media to people have changed the way people live today. These popular social media platforms have now become a pillar of communication among people nowadays and this reality posts a continuous challenge to traditional media.

The game in advertising took its revolutionary turn with social media and internet marketing. Through social media platforms, advertising is made easy and have expanded its reach. Although the traditional media is still considered as a valuable form of marketing and advertising, social media marketing is now growing to be much more capable of being a potentially efficient for of marketing and advertising strategy. Here are some factors that sets Social Media Marketing apart from the Ordinary Marketing:


Compared to the traditional media for advertising where usually commercials are made in televisions, radio and posters or pamphlets which can be quite costly, social media platforms can absolutely make advertising free of charge. There are a much more a lot of ways on how you can promote online and gain followers.

Social media sites such as Facebook has low cost advertising which can already give you opportunity to promote your business on a desired segment in social media. Instagram has now become a potentially great platform for both small and big businesses plus signing up is absolutely free.

Unfortunately, the traditional media fails to provide accurate means of securing the performance and success of any marketing strategies. In social media, the ability to be liked is most likely  can be a result of being trusted. The ways on how you can be able to promote business in social media is flexible. Users can also become your instant promoters since post sharing is an important activity in social media.


2Social Media have a highly responsive community since a lot of people are already in various social media platforms. With millions of people engaged in social media, businesses and organizations with very high potential to reach a specific target market have expanded their reach to social media in which where the market actually is. Businesses have the opportunity to expand their promotion anywhere and through sharing by the other social media sites users, advertisement is taken to farther reach.

Unlike the traditional media, social media allows direct communication with the brand itself. It also somehow builds a connection between potential clients or customers and the company. This also helps the company in return to track on insights of customers or reviews of the product that can be of good help for their services to be improved.


Traditional media posts a burden of organizing and executing highly complex and complicated tasks and requires a generous amount of budget for allocation, equipment rentals and employee expertise as well. Although costs can still be amounted in creating ads in social media, it doesn’t require big and not that labor extensive. Consumers can  be able to enjoy a dynamic environment in which information is easily on their reach.

Why Your Business Needs Social Media

With almost all people now in social media, most businesses have also expanded their reach to where possible market potential is at large. Nowadays, most business have online presence by having a website or simply just having a profile on social media sites.

Before almost everything got social, some of the businesses already have online presence way before social media platforms have become an extension of most businesses and that is in the form of a website. However, having a website doesn’t really help a lot in having a great visibility online. Although users are all around the web, the chances of discovering websites is slim if not brought or promoted from various places in the internet where users flock.

With social media sites, your business can get a chance of having a high search engine ranking and can get even more recognized by many users by making a profile for your business, making social media ads, and promoting your site via social media. Internet marketing in the present is by far the most effective method of product and service marketing. There are many other reasons as to why your business should have a social media marketing strategy planned for it.


  1. Increase Popularity and Brand Awareness of the Product or Service

Social media

Taking your business to social media improves its online awareness. Rather than just having a website, having a profile on various social media sites greatly helps in brand awareness. Creating brand awareness is one of the basic and important steps in promoting a product or service.

There are various ways on how you can promote your business online. One of the must do these days is to create and share social media to build back links of your website. By building links in the web, you are actually increasing the SEO success of your site. Social media sites have huge impact on search engine rankings earning you loads of traffic that makes your site more known.

Social media sites are good tools for both personal and business interactions. Learning how to manage multiple social media accounts is the key to yield maximum profits. With a lot of social media sites operating nowadays, you need to work hard in learning how each works that way you will be able to improve your online visibility or popularity many times.

  1. It’s Cost Effective

Social media platforms are absolutely free. You can sign up to any sites for free and enjoy its services. You can even promote your services for free through their features and however you think you can promote using their services. Hiring someone to manage it does not cost a lot too making it cost-effective plus its potential to generate huge traffic for your business.

  1. Builds Customer Relationship

Social media takes customer relationships to the next level. Since it’s social media, your customer may feel a certain connection with you as it makes transactions informal and friendly but the challenge is you have to make sure you prove that your business is legit.

If you are able to harness your social media marketing effectively, surely your business potential will definitely last and can outstandingly sky rocket to success.

Hi ! I'm Randy Owen

Seek out ways to build relationships by being engaged and engaging others. Through the power of inclusion, I attempt to form collaborative, high- performing teams. Exuding positive energy, communicating candidly, effectively and often.

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